If you want to become a skilled digital marketer this is the ideal training program for you which covers the key areas of digital marketing required in any industry and sector. You will develop the practical, hands-on skills in digital marketing by taking this program from Aptech.

You will learn to implement successful multichannel digital campaigns and create an actionable digital marketing strategy that can drive success for your business.

The Digital Marketing program is aimed at:

  • Traditional Marketers and Marketing Executives
  • Marketing Managers and Senior Management
  • IT Managers
  • Small Business Owners
  • Career Changers
  • Entrepreneurs
  • Those responsible for developing or implementing a digital marketing strategy for their organization
  • Anyone in marketing or business who wishes to demonstrate proficiency in digital marketing


Anyone can apply for the digital marketing professional certification. A background in a related discipline is not required.

The aim of the Digital Marketing Course is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career.

You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career. The only prerequisite is that you have an interest in digital marketing and want to progress your career.


By earning this certification, you will be able to:

  • Increase your website’s visibility through Search Engine Optimization (SEO) techniques
  • Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
  • Execute digital display campaigns
  • Capture, segment and manage subscribers to plan and execute a successful email marketing campaign
  • Use suitable social media channels to grow and engage an audience
  • Measure and optimize social media campaigns
  • Leverage mobile marketing for its micro-targeting advantages
  • Analyze and optimize your overall digital marketing activity
  • Create a formal digital marketing plan for your business


Course duration: 40 hours

There are ten modules in this program that provide in-depth coverage of all of the key disciplines required for best practice digital marketing, which include:

  1. Introduction to Digital Marketing
  2. Content Marketing
  3. Social Media Marketing
  4. SEO (Search Engine Optimization)
  5. Paid Search (PPC) Using Google Ads
  6. Display and Video Advertising
  7. Email Marketing
  8. Website Optimization
  9. Analytics Using Google Analytics
  10. Digital Marketing Strategy


  • Learn CDMP at an affordable price
  • Experienced and dedicated trainers
  • Interactive classroom sessions
  • Get yourself job-ready for the marketing sector