Certified Digital Marketing Professional

About DMI

The company was established on 2009, by Ian Dodson & Anthony Quigley. At the Digital Marketing Institute, we have made it our mission to transform the skills and knowledge of digital professionals on a global scale. There are three core reasons for this. The first is to advance the careers of marketers and sellers, the second is to address the digital skills shortage to ensure businesses have a capable and agile workforce. The final reason is to provide educators with professional certifications that can nurture future generations. We’re as passionate as we are ambitious, and the journey has only just begun…

Program Summary

Your certification in digital marketing will give you an in-depth understanding of how to effectively strategize and implement powerful campaigns that convert. From social media marketing to search marketing, you’ll learn everything you need to excel at your digital marketing career. The Digital Marketing Institute sets the global standard in digital marketing and selling certification.

The Certified Digital Marketing Professional program is aimed at:

  • Traditional Marketers and Marketing Executives

  • Marketing Managers and Senior Management

  • IT Managers

  • Small Business Owners Career Changers

  • Entrepreneurs

  • Those responsible for developing or implementing a digital marketing strategy for their organization

  • Anyone in marketing or business who wishes to demonstrate proficiency in digital marketing

Entry Requirements

Anyone can apply for the digital marketing professional certification. A background in a related discipline is not required. The aim of the Certified Digital Marketing Professional course is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career. The only prerequisite is that you have an interest in digital marketing and want to progress your career.

What will you learn?

By earning this certification, you will be able to:

  • Increase your website’s visibility through Search Engine Optimization (SEO) techniques

  • Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising

  • Execute digital display campaigns

  • Capture, segment and manage subscribers to plan and execute a successful email marketing campaign

  • Use suitable social media channels to grow and engage an audience

  • Measure and optimize social media campaigns

  • Leverage mobile marketing for its micro-targeting advantages

  • Analyze and optimize your overall digital marketing activity

  • Create a formal digital marketing plan for your business

Course Outline

There are ten modules in this program that provide in-depth coverage of all of the key disciplines required for best practice digital marketing, which include:

  1. Introduction to Digital Marketing

  2. Content Marketing

  3. Social Media Marketing

  4. SEO (Search Engine Optimization)

  5. Paid Search (PPC) Using Google Ads

  6. Display and Video Advertising

  7. Email Marketing

  8. Website Optimization

  9. Analytics Using Google Analytics

  10. Digital Marketing Strategy

Benefits of Aptech DMI qualification
  • Bringing Professional Qualification to you at affordable price.

  • Get yourself job-ready for the Marketing Sector.